Sam Henderson is in his eighth year serving as the Director of Media and Public Relations for IMG Tennis in Miami and has worked in the field of public relations for over 20 years.
Henderson, a native of Manchester, Conn., is responsible for coordinating the media relations activities for several IMG owned tennis events including the Miami Open in Miami, Fla., the Bank of the West Classic in Palo Alto, Calif., and the Mubadala World Tennis Championship in Abu Dhabi.
In his current role, Henderson plans and oversees all event communications including print, digital and social media. During his tenure the Miami Open has seen tremendous growth in the social media space and is currently the most followed tennis event in the world on Facebook outside of the Grand Slams.
During the Miami Open, Henderson manages the media relations operation that services over 500 credentialed media from 36 countries each year. In addition to the daily print, radio and local TV coverage the tournament generates over 14,000 hours of global television coverage in 193 countries.
Prior to joining IMG in 2007, Henderson served as Associate Sports Information Director at the University of Miami for 12 years. In that capacity he was responsible for managing the media relations activities for men's basketball, men's and women's cross country, men's and women's track and field, and women's golf.
In addition to his day-to-day responsibilities, Henderson assisted with press box operations at home football games and has served as the media coordinator for the NCAA Baseball Regional Championships in Coral Gables for seven seasons (1998-2001, 2003-05).
Henderson served one year as an intern at Miami before being hired as a full-time member of the sports information staff in September 1995.
Henderson received a Bachelor of Science degree in Business Administration from the University of Connecticut in 1991 and received a Masters' Degree in Sports Administration from the University of Miami in 2002