Barrett's primary responsibility consists of directing and overseeing all aspects of the organization from Finance, Merchandising, Human Resources, Community Affairs, Travel, Marketing, Sales and Player Services. His efforts have created an atmosphere for both the employees and customers that is loyal, professional and personal
Barrett also shows his commitment to South Florida as he continually works successfully with Miami-Dade County public officials to keep Miami Open Tennis in Miami and a leader in the sport of tennis. The result of his diligence is an innovative public-private partnership at the International Tennis Center of Crandon Park which fans enjoy year round and the home of Miami Open Tennis.
Most recently, Barrett established a social media platform to capitalize on the popularity of this medium that motivates and activates fans directly. Facebook, Twitter, 4 Square and the first Mobile Application for the tournament have increased the fan base tenfold and customer loyalty has been catapulted to its highest level since the inception of the event in 1985.
Barrett steadily climbed the ranks after first joining Miami Open Tennis in 1991 as Finance Director and duly named Tournament director and Executive Vice President in 2002. He is actively involved in the both men's and women's tour boards and a member of many organizations that promote the sport of tennis globally.
Barrett is a graduate of University of Florida. He lives in Weston with his wife, Rachel and their children Matthew, Zoe and Chase. They generously spend their time and resources to assist the community, donating time to several charitable organizations.