MIAMI, Feb. 3, 2015 – While Lexus vehicles push the boundaries of design and performance, the global luxury automaker’s latest partnership is clearly within the lines.
Lexus today announced it will be the official car of the Miami Open presented by Itaú tennis tournament, becoming the fourth global brand to join the event’s roster of partners. The tournament will be held March 23-April 5, 2015 at the Crandon Park Tennis Center on Key Biscayne.
“Lexus is committed to supporting the game of tennis and providing the players and fans a world-class experience when they come to Key Biscayne,” said Tim Bliss, Lexus Southern Area General Manager. “Many of our customers in South Florida and across the world are some of the greatest fans of tennis, and the Miami Open is a fantastic venue for Lexus to meet those passionate fans face to face.”
“We are thrilled to welcome Lexus to the Miami Open,” said tournament director Adam Barrett. “Lexus stands for style, class, luxury and passion – attributes that are synonymous with the Miami Open. Lexus is committed to helping us continue to build the tournament into the premier tennis and lifestyle event on the tour calendars.”
The Miami Open is one of the world’s largest tournaments, featuring elite players and one of the most glamorous settings on the Women’s Tennis Association (WTA) and Association of Tennis Professionals (ATP) World Tours. The tournament’s attendance has surpassed 300,000 for five consecutive years. In 2014, the Miami Open was broadcast to 193 territories around the world and received over 12,000 hours of global television coverage.
The Lexus presence at the 2015 Miami Open will include:
• 90 courtesy vehicles for tournament players and officials
• Title sponsorship of tournament’s Kids Day
• Lexus vehicles transporting players around the tournament
• Lexus vehicles showcased throughout the tournament grounds
• Lexus VIP suite, providing catered cuisine, refreshments and the opportunity to enjoy the unique tennis atmosphere adjacent to the main courts
As part of the partnership with the Miami Open, Lexus will provide attendees with access to daily autograph signings, visits with tennis legends, photo opportunities and more. Fitting for an event packed with style and sizzle, the 2015 tournament will feature the all-new, 467-horsepower 2015 Lexus RC F performance coupe and the turbocharged Lexus NX luxury compact crossover.
Tickets for the 2015 Miami Open are available at www.MiamiOpen.com or by calling the Miami Open ticket office at 305-442-3367.
Lexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its line-up to meet the needs of global luxury customers. Lexus is now going beyond its reputation for high quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance. With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers eight F SPORT models and one F performance model. In the United States, Lexus vehicles are sold through 234 dealers who are committed to exemplary customer service.
About the Miami Open presented by Itaú
The 2015 Miami Open will be played March 23-April 5 at the Crandon Tennis Center in Miami. The two-week combined event is owned and operated by IMG. The Miami Open is one of nine ATP Masters 1000 Series events on the ATP calendar, a Premier Mandatory event on the WTA calendar, and features the top men's and women's tennis players in the world. The tournament is widely regarded as the most glamorous on the ATP and WTA calendars because of its exotic Miami location, thriving nightlife, five-star hotels and restaurants, beautiful weather and beaches, and its celebrity appeal. For ticket information, call +1.305.442.3367 or visit www.miamiopen.com.