THE 2015 MIAMI OPEN ONCE AGAIN HIGHLIGHTS THE BEST OF MIAMI
New name, New look, New Sponsors…Same Incredible Experience
MIAMI – Celebrating its 30th year, the Miami Open presented by Itaú has once again brought out the masses to witness world class tennis under the beautiful Miami skies. With the best in sports, fashion, food and entertainment, the 2015 Miami Open was a two-week event for the whole family to enjoy.
In their first year as presenting sponsor, Itaú brought even more of a Latin feel to the Miami Open. The city of Miami has a huge Latin influence and Itaú graphic designers created the 2015 Miami Open logo with bright vibrant colors to mirror the Magic City and its lively culture.
Joining the list of sponsors this year, elite fashion and sports apparel brand Lacoste came on board as the official tennis and casual clothing and footwear outfitter of the event. Lacoste dressed the linesmen, lineswomen and the ball kids on court. Lacoste also created a collection exclusively for the 2015 Miami Open. The Lacoste-Miami Open Collection was available onsite for purchase and, for the first time in tournament history, was sold outside of the tournament grounds. This co-branded collection was available for purchase in select Lacoste retail stores throughout Florida including locations on Lincoln Road, Aventura, Palm Beach Gardens, Boca Raton, Dadeland, Coral Gables, Orlando, Naples and select retail stores including Macy’s and Bloomingdales.
Lexus, also a new tournament sponsor, was the official car of the of the 2015 tournament. The Luxury Automaker provided 90 courtesy vehicles to transport tournament players and officials throughout the city. Also, Lexus was the presenting sponsor of the Miami Open’s annual Kids Day which featured on-court activities and player appearances for more than 500 local youths.
For 2015 the tournament really looked at ways to open the site and provide its guests with a more memorable and relaxing experience. The biggest change was outside the west side of the stadium where the Miami Open beach party took center stage. The tournament removed nearly 4500 square feet of asphalt and replaced it with 320 tons of sand. A Tiki Bar and Adirondack chairs were added as well as large video boards giving fans the opportunity to lounge in between matches.
The tournament also made improvements to the food court area removing another 4500 square feet of asphalt and replacing it with pavers. New tables, chairs and shade structures were added to provide fans a cooler and more enjoyable area to rest and eat. In front of the main video board chic white couches were added giving the site a more Miami feel.
The tournament’s new sponsor Claro provided site-wide WiFi and X sponsor offered charging stations so fans could stay connected via their mobile devices.
To provide an even more exclusive fan experience, the tournament, for the first time, introduced the Miami Open Experience which featured food, fashion and professional volleyball.
The Taste of the Open had guest lined up to experience tastings of signature dishes from celebrity chefs Tom Colicchio, Scott Conant, Josh Capon and Michelle Bernstein. Patrons enjoyed everything from Josh Capon’s award-winning Burger to Tom Colicchio’s Wagyu Skirt Steak with jicama.
The heat was turned up a notch as swimsuit model turned fashion designer Tori Praver presented her 2015 Spring/Summer Resort collection on the runway at the Miami Open Experience. Sports Illustrated cover model Hannah Davis watched in the audience as she wore a custom Tori Praver design.
The AVP Pro Volleyball exhibition tournament added more excitement and first class sports to the Miami Open. The volleyball exhibition included three men’s and women’s teams, starring triple Olympic Gold medalist Kerri Walsh Jennings, 2012 Olympic Silver medalist April Ross and 2008 Olympic Gold medalist Phil Dalhausser.
With three session records and nine session sell outs, attendance for this year surpassed last year with 308,486 in total attendance. This marked the sixth consecutive year the tournament surpassed 300,000 in attendance.
SAP, the Official Mobile App and Analytics provider of the 2015 Miami Open, created a mobile app featuring a new user-friendly design to simplify how fans get real-time updates about tournament activities on and off the court. Available in English and Spanish, the new app allows fans to follow the event and their favorite players more closely via push notifications that alert them to real time match scores, player appearances, special events and promotions during the tournament.
SAP also sponsored the Miami Open’s Social Media Wall which allowed fans to follow the tournament conversation in real time.
As one of the most active tournaments on social media, the 2015 Miami Open has more than 180,000 likes making it the most followed tournament outside of the Grand Slams. You can also find the tournament @MiamiOpenTennis on Twitter, YouTube, Instagram and Pinterest.
The tournament annually books approximately 15,000 hotel nights each year and generates a county-wide economic impact of $386 million which is comparable to a Super Bowl. Since its founding in 1985, the Miami Open has grown from a local tournament into an international event that brings the world's best players to Miami and exposes the City's brand globally.
This year, the Miami Open will receive over 12,000 hours of global TV coverage and will be broadcasted to 193 countries/territories to nearly 70 million viewers worldwide.
Domestically the 2015 Miami Open was shown on Tennis Channel and the ESPN family of networks and received a record 222 total hours of coverage.
With all of the energy and excitement around the grounds it is easy for forget about all the incredible tennis experienced throughout the fortnight. Once again the tournament became the center of the tennis world with all of the top men’s and women’s players descending on Key Biscayne. The tournament was again the place where history was made with Andy Murray winning his 500th career ATP singles match and Serena Williams winning her 700th career match on her way to capturing her eighth career Miami title. The future Hall of Famer has won the Miami Open more than any other event in her storied career.
Novak Djokovic claimed his fifth title in Miami outlasting Andy Murray in three sets. He is now just one title away from tying Andre Agassi (6) for the most men’s singles titles in Miami Open history.
With thousands of fans watching and attending this year’s tournament, the Miami Open proved that it is the premiere event to watch and offers the best in sports, food, fashion and entertainment.