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SAP Enhances The Fan Experience With A New Mobile App For The 2015 Miami Open Presented By ITAÚ

03.23.2015


Miami, FL. – SAP, the Official Mobile App and Analytics provider of the 2015 Miami Open, today released the tournament mobile app featuring a new user-friendly design to simplify how fans get real-time updates about tournament activities on and off the court. Available in English and Spanish, the new app allows fans to follow the event and their favorite players more closely via push notifications that alert them to real time match scores, player appearances, special events and promotions during the tournament, which runs from March 23-April 5th at the Crandon Park Tennis Center in Miami, Florida.

Over the last five years, SAP has continued to enhance the tournament’s mobile app, bringing fans closer to the action onsite and around the world. Powered by SAP, the Miami Open mobile app provides fans worldwide with access to exclusive content, news, virtual replays, fan polls, statistics, player profiles and photos, along with ticketing and tournament information.

Widely regarded as the most glamorous event on the ATP and WTA tour calendars, the Miami Open combines all the best that South Florida has to offer including great weather, food, shopping and entertainment, along with an energy and excitement that is uniquely Miami.

“The Miami Open is always looking for new and exciting ways to reach our fans both on site and around the world,” said Adam Barrett, Miami Open Tournament Director. “As we continue to elevate the guest experience on site, SAP continually brings new fan-friendly functions to the mobile app each year. I think all of our fans around the world will be impressed with the new functionality.”

“SAP is excited to continuously engage with tennis fans and elevate their experience onsite and around the world with the new Miami Open tournament app,” said Jenni Lewis, SAP tennis technology lead. “Our goal is to further cement SAP as pioneers in sports technology to bring fans closer to their favorite sports worldwide.”

The app can be downloaded via the Miami Open website, Google Play and Apple App Store and also via QR codes conveniently located around the tournament grounds. Fans with the 2014 tournament app simply need to accept the update to access the 2015 version. The app’s content is also optimized for all iOS and Android smartphone and tablet enabled devices.

Providing fans with exclusive access with the Ultimate Miami Open Finals Weekend Competition

The Miami Open and SAP are also giving a lucky tennis fan the chance to be in Miami for Miami Open finals weekend with a package that includes flights, luxury accommodation at The Ritz-Carlton Key Biscayne, Miami, VIP hospitality for finals weekend and Lacoste merchandise. To enter, download the app and for terms and conditions, visit www.miamiopen.com.

To download photos and video, click here. To follow SAP’s tennis innovations, including the global relationship with the Women’s Tennis Association (WTA), visit SAP Sports on Facebook at www.facebook.com/SAPSports, on Twitter at @sapsports and at www.sapsponsorships.com.

To follow all of the action of the 2015 Miami Open or to purchase tickets, visit www.miamiopen.com.

About the Miami Open presented by Itaú:

The 2015 Miami Open will be played March 23-April 5 at the Crandon Park Tennis Center in Miami. The two-week combined event is owned and operated by IMG. The Miami Open is one of nine ATP Masters 1000 Series events on the ATP calendar, a Premier Mandatory event on the WTA calendar, and features the top men's and women's tennis players in the world. The tournament is widely regarded as the most glamorous on the ATP and WTA calendars because of its exotic Miami location, thriving nightlife, five-star hotels and restaurants, beautiful weather and beaches, and its celebrity appeal. For ticket information, call +1.305.442.3367 or visit www.miamiopen.com.

About SAP:

As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 282,000 customers to operate profitably, adapt continuously, and grow sustainably. For more information, visit www.sap.com.

For more information on how SAP is simplifying technology throughout the sport and entertainment industry, visit www.sapsponsorships.com.